It is not just luxury goods; it is true lifestyle that can be found in the exclusive Grieder stores.
We manufacture our products. We transport them to our customers. We ski and travel to the mountains. Is that environmentally responsible?
Sustainability is the new luxury paradigm. It is one of the most valuable resources that is key for future success of any company. A corporate strategy of sustainability is a means to foster growth, drive innovation and strengthen brand value in the context of rapid market changes.
We live in a time, where brands play an important role. Swiss made is one of those. In our opinion, the definition of Swiss made goes far beyond the one of the legislator. Innovative capability, the willingness to take risks, craftsmanship and openness, paired with family focus, constitute Swissness. Each one of these characteristics has its own value – but also its price.
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